As you scale your business as a real estate agent, team, or brokerage, it’s incredibly important to identify strategies for building repeatable business. On the home seller’s side, leveraging your personal network as a listing agent is is a great way to get started, but if you are looking to scale your business even further, you need to create a seller’s side funnel via your social media and website.

To learn more about creating a buyer’s funnel, check out our article here.

Getting Started: Leveraging your personal network

Talk to your friends, families, and ex-coworkers

Your personal network is an invaluable resource when it comes to finding potential home sellers. Start by reaching out to friends, family members, and former colleagues. Inform them about your real estate services and express your eagerness to help anyone looking to sell their property. Personal connections can often lead to referrals and create a foundation for your seller funnel.

Develop your personal credibility

Establishing trust is crucial in real estate, and your personal credibility plays a significant role. Showcase your expertise by sharing success stories, testimonials, and any relevant experience. Attend local events and networking opportunities to enhance your reputation within the community. A credible and trustworthy image will make potential sellers more likely to choose you as their real estate agent.

Building a Repeatable Process: Scaling your online presence

Build your personal brand

A strong personal brand can set you apart from the competition. Clearly define your unique selling propositions and values as a real estate agent. Consistently communicate your brand across various platforms, including social media, email newsletters, and your website. A compelling personal brand helps potential sellers connect with you on a personal level, fostering trust and confidence.

Leverage a website platform like Camphor

An MLS IDX website building platform can certainly help you with boosting your online presence. But unlike any other platform like Placester, IDXBoost, or Luxury Presence, Camphor is unique in that we are not just your “public-facing business card”. While all of these platforms offer “lead generation”, the leads they generate are typically cold leads with little verification/validation. Camphor differentiates ourselves by leveraging AI and our datalake to prefill more information about a property around general property info, zoning, permits, transaction history, and more so you have all this information at your fingertips when you talk to a lead. We will ensure through our analytics and conversion funnels that your interactions with any home seller prospect are high intent. Learn more about our product features here.

Develop an SEO and advertising strategy

Optimize your online presence through a strategic combination of search engine optimization (SEO) and online advertising. Ensure that your website is easily discoverable by potential sellers searching for real estate services in your area. Utilize targeted online advertising to reach a broader audience. Platforms like Google Ads and social media advertising can help you connect with homeowners considering selling their properties.

Developing an advertising strategy, managing your content, and posting on social media can be incredibly daunting. Camphor leverages AI automations and offers managed services to help with these efforts. Check out our services to learn more!

Concluding Thoughts

Developing a home seller funnel requires a combination of personal connections and a strong online presence. Leverage your personal network to kickstart your efforts, emphasizing credibility and trust. As you scale your business, focus on building a repeatable process by establishing a compelling personal brand, utilizing website platforms like Camphor, and implementing a robust SEO and advertising strategy.

Consistency is key in maintaining an effective seller funnel. Regularly update your online content, stay engaged with your audience, and adapt your strategies based on market trends. By combining personal connections with a scalable online presence, you can create a home seller funnel that not only attracts potential clients but also converts them into satisfied sellers.

Contact us to learn more about how Camphor’s product and services to help you level up your business and create a repeatable funnel for new clients today!