/w=3840,quality=90,fit=scale-down){kind=logo}
To evaluate and improve your real estate website's performance, track website traffic using analytics tools, assess lead generation and conversion rates, ensure mobile responsiveness, and gather feedback and reviews for refinement.
As a real estate agent, ensuring you invest heavily into the quality of your website is paramount to sourcing good leads. Your website is more than just a public-facing business card. Used correctly (such as leveraging the conversion forms provided by Camphor’s product leveraging AI property search and our in-house datalake), you can generate high quality leads from your website as an agent, team, or brokerage. If you have a website, below is a guide on how to assess and improve your real estate website's performance:
Note: If you don’t have a website yet, contact Camphor’s team today to learn more about how we can build you a high performance website that is easy to use to scale your business.
Track Website Traffic:
Utilize web analytics tools, such as Google Analytics, to gain insights into your website's performance. Total visits, unique visitors, pageviews, and bounce rate are key metrics to monitor. Understanding how users interact with your site provides a foundation for identifying areas of improvement.
Lead Generation and Conversion:
Assess how effectively your website converts visitors into potential clients. Monitor the number of inquiries or contact form submissions to gauge lead generation. Analyzing the conversion rate – the percentage of visitors taking desired actions – helps evaluate the success of your website in turning prospects into clients. If this is something you are looking to optimize for, Camphor provides marketing services that leverage AI for automations to help with this.
Mobile Responsiveness:
With a significant portion of internet users accessing websites on mobile devices, ensuring your website is mobile-friendly is paramount. Evaluate how well your website performs on smartphones and tablets, ensuring a seamless and engaging experience for users on all devices.
To check the performance of your website on mobile and desktop screens, you can enter your URL on Google’s PageSpeed Insights to learn more about your responsiveness.
/w=3840,quality=90,fit=scale-down)
Content Quality and Relevance:
The content on your website plays a pivotal role in attracting and retaining visitors. Regularly update property listings, ensuring accuracy and relevance. Additionally, create and share valuable content such as blog posts, market updates, and neighborhood guides to position yourself as an authority in the real estate industry. If you are looking for solutions to automate content marketing, check out Camphor’s AI-powered services.
User Experience (UX):
A positive user experience is fundamental to retaining visitors and encouraging them to explore your offerings. Assess page load times and overall navigation, aiming for an intuitive and user-friendly design. A seamless user experience contributes significantly to visitor satisfaction and engagement.
/w=3840,quality=90,fit=scale-down)
Note: Real estate website builders like Placester, Luxury Presence, and IDXBoost are all built on Wordpress. This is great if you are looking to create a static landing page. However, as an agent, you typically want to show listings in your area which requires an MLS IDX integration. Camphor differentiates ourselves by focusing on user experience. Our websites are all built as web applications which means that they are lightening fast compared to any Wordpress-based site including all other vendors out there.
Search Engine Optimization (SEO):
Boost your website's visibility by optimizing it for search engines. Incorporate relevant keywords in your content, craft compelling meta tags and descriptions, and build high-quality backlinks. A well-optimized website increases the likelihood of appearing in search engine results, attracting organic traffic.
Social Media Integration:
Evaluate how well your website integrates with social media platforms. Monitor social media referral traffic and ensure that property listings are easily shareable on various social channels. A strong social media presence can amplify your online reach and drive additional traffic to your website.
Feedback and Reviews:
Actively seek feedback from users and clients to gain valuable insights. Monitor online reviews and testimonials to understand the experiences of those interacting with your website. Constructive feedback provides an opportunity for refinement and enhancement.